Event planning is indeed an arduous task, and right after an event gets over, here are the three most common reactions that are found by the event planners.
- Take some sigh of relief and start planning for the next event on the calendar.
- Get the entire marketing team together and start working on other projects.
- Make a thorough analysis of the event and hence extend the services if possible.
Most of the event planners have the first two mentioned statements into practice, and hence David Gordon Fried believes they fail to achieve success in the long run. Just organizing an event doesn’t do away with your job and responsibilities, it is the post-event work that will help you contribute to the making of the brand. Since the entire world depends more on the vicious digital world, it is essential to building digital communities where you get the focus and find the collective mistakes from the reviews and comments on it.
What Should Follow Post Event Organizing- David Gordon Fried Makes A Checklist
Generally, for the planners who have got larger teams and especially prefers organizing more significant budget events, must have a customized forum for themselves, which will help them achieve a robust online networking community and hence showcase their strengths in it. Getting a fully customized community is no big deal since the developers can get them created in no time.
Video hangouts have been one of the most popular online communities that allow the entire industry engage with your brand. So once you have completed an event and have covered the footage, make sure you keep featuring them in video hangouts and influence the industry with new ideas and designs.
Apart from this, David Gordon Fried believes that the days following a particular event is the best time to work on the marketing and promotional strategies. There’s a lot involved before organizing an event, and articulating the thoughts is your responsibility. The more you post your ideas online, the better gets the chances of having prospective clients. Blogging is indeed a fantastic way the organizers can spread their ideas across and also you can increase the organic reach similarly. Not all your events can be attended by everyone you expect to, and hence this is how you can involve them in your event even after 48 hours.
There are some third party websites as well which help you to promote your ideas through them. You can post blogs on these third-party sites and keep gaining readers for yourself. The more you post blogs, the more people get enthused to read your blogs, widening the readers online. Make sure you have the right marketing strategies and campaigns planned for yourself. Evaluation is the only way you can make yourself better, and it must go through an utterly authentic process as well. Take suggestions, get some advice, and you can indeed head towards a better future in your event planning business for sure.